By now, I’m sure you’ve seen talk of YouTube’s new Monetization strategy, both positive and negative. However, if you really think about it, the new rules are by far a good thing.
Let’s look at what exactly the new deal entails. Simply put, in order for a channel to be able to become monetized, it must have 1,000 subscribers and 4,000 hours of viewed content in a calendar year. If we take the model of videos being about 10 minutes in length, we can generalize that this equates to about 24,000 views. Anyone that’s been on YouTube for more than a week knows that 1,000 subscribers and 24,000 views over the course of a year is child’s play, and can be easily achieved given a bit of effort.
So let’s step back and see the arguments against the new rules. A big one seems to be that it “hurts smaller YouTubers trying to make a living on the site”. Let’s be real for a second here, if your channel doesn’t have the new base of 1,000 subs and 24,000 annual views, chances are you aren’t making enough AdSense revenue to really call YouTube a career in the first place. These “smaller channels” that are complaining, by what I can see, are ones that only see a few cents of revenue (if any at all) but are acting as if their entire livelihoods are being stripped away thanks to this new policy.
And now, let’s look at the arguments towards the positive aspects of this. A big one, as pointed out by several people, is that by setting a bar like this, the channels that will partner will be receiving more revenue since there won’t be as much going around to channels just trying to make a quick buck. This means more money towards your favorite content creators, and more money for you once you get your channel up and running at a consistent pace.
Naturally, there’s positivity from the bigger channels that’ll make this new bar easily, but there also seems to be a bit of optimism from smaller channels as well. Thankfully, some channels aren’t quite as self-entitled as the ones from the prior category, and are seeing this as a goal to set so that they can grow their channel and one day earn partner status. That’s the key word in all of this, earn. In years past, monetization was just handed out to anyone without copyright strikes. Looking at all the 1 or 2 video channels that were monetized, it felt like walking down a city street and seeing a businessman walking home from work next to a homeless man who was getting a few cents just by begging.
From all of this, we can all take a step back, stop being so selfish, and think about how this will help YouTube in the long-run. A system like this will not only dissuade people from making channels for the sole purpose of making money, but should cut down on those scummy re-upload channels that pop up when you try and search up for an actual video. Those channels are the epitome of “trying to get a quick buck” with no effort at all. So all in all, don’t think of this as them trying to hold down smaller channels, think of it as an incentive to get your channel to a point where it’s ready to start making money. And hey, if you’re still mad about it, go blame Logan Paul. It’s probably his fault.