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It appears that Microsoft is rebranding their backwards compatible games.  Currently it looks like the games that have been repackaged in this relaunch are Fallout 3 as seen above, Fallout: New Vegas, and Doom 3: BFG and are being found in Walmart stores so far.  They come in two different packages, one is in a Xbox 360 package with a brighter green tint and a banner that says “Plays on Xbox One”.  The other package comes in the traditional Xbox One case and the Xbox One and Xbox 360 logos are at the top just above “Plays on Xbox One & Xbox 360*,” with the asterisk disclaimer down next to the age rating that states “Xbox 360 game will download to Xbox One console. Performance same as Xbox 360 experience.”

Microsoft Rebranding Backwards Compatible Game Cases
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